Category: Bread

Bread – Bread

ARTIST: Bread BreadBread
TITLE: Bread
SINGLES: Dismal Day, Could I
OTHER SONGS YOU MAY KNOW: It Don’t Matter to Me was re-recorded after their second album hit (but it sounds kind of the same, really) and hit #10 in 1970.
LINEUP: David Gates, James Griffin, Robb Royer with Jim Gordon and Ron Edgar on drums
WHAT’S IT ALL ABOUT: Writer / Producers get together and make a little music themselves.

SOME WORDS, PHRASES AND CLAUSES ABOUT THIS RECORD: This trio knew their way around a studio and were competent enough on almost every instrument except drums that they could create their own sounds on their own. Taking a Sunshine Pop base with a little (not much) rock and getting a Moog synthesizer to play nice, they created a pleasant 12-song album that at first didn’t spawn anything except a loss leader in stores.

I don’t think Elektra knew what to do with them at first. They singles they chose seemed a bit atypical of what their strengths were, as It Don’t Matter to Me was a sure hit, the Last Time could have easily been, and London Bridge may have amped their ‘cool’ factor from not to a smidge because of the synthesizer sounds (I think Styx was taking notes).

This by no means is a perfect album. I like Bread more than most sane people but I know some of this is cheesy and clichéd. That’s OK, I’ll just groove to it mellowly.

NOTES & MINUTIAE: Gates met Royer when Royer’s band, The Pleasure Faire, recorded an album with Gates as a producer. Royer then introduced Griffin, his songwriting partner to Gates. Outta site.


GRADE: B: This has a little more up-tempo songs than you’d think. It’s a well-done record with some decent tunes and some average songs.